Pegah Novin and Matin Khoshechin, the owners of the Aldhahabalahmar brand, started their activity in 2010 by establishing the Talayesorkh School in Tehran. During these years, they became known as entrepreneurs in the field of making gold and jewelry. And due to their profession and biography in entrepreneurship, they were able to immigrate to the United Arab Emirates in 2021 and re-establish the aldhahab alahmar School, which means RoseGold. Their main goal and profession is to teach gold and jewelry making professionally to those interested in this profession. In addition to teaching, they create their own handmade gold and silver collections, each collection having its own narrative and story.